Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Paradise Valley, AZ Population, Income & Demographics 2026

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Demographics — 2023 ACS 5-Year Estimatesi

Census

Populationi

12,621

Median Agei

55.5

Race & Ethnicityi

White

78.8%9,951

Hispanic/Latino

10.2%1,285

Asian

5.1%640

Two or More

3.6%450

Native Hawaiian/Pacific Islander

1.9%237

American Indian/Alaska Native

0.4%48

Black

0.1%10

Educational Attainment (Age 25+)i

GED/Alternative

2.3%223

High School Diploma

6.4%627

Some College (<1 yr)

3.8%372

Some College (1+ yr)

8.5%840

Associate's Degree

4.3%427

Bachelor's Degree

38.5%3,801

Master's Degree

13.4%1,326

Professional Degree

16.8%1,658

Doctorate

4.1%408

HS or Higher

98.1%

BA or Higher

72.9%

Graduate+

34.4%

Housingi

Median Home Valuei

$2,000,001

Median Renti

$3,501

Tenure

Owner-Occupied

95.1%4,728

Renter-Occupied

4.9%244

Total Units

5,748

Homeownership

95.1%

Vacancy Rate

13.5%

Home Values

Under $50K

1.1%50

$50K–$100K

0.3%15

$100K–$150K

0.4%19

$150K–$200K

0.5%23

$200K–$300K

1.9%89

$300K–$500K

5.9%280

$500K–$1M

4.8%225

$1M+

85.2%4,027

Rent Distribution

$1,000–$1,250

$2,000+

150

Year Built

2020 or later

2.9%166

2010–2019

9.3%537

2000–2009

12.8%738

1990–1999

16.6%957

1980–1989

16%921

1970–1979

18.9%1,085

1960–1969

12.6%722

1950–1959

10.5%603

1940–1949

0.3%19

Heating Fuel

Electricity

49.1%2,439

Utility Gas

48.7%2,422

Solar

1.4%68

Bottled/LP Gas

0.9%43

Economyi

Median Household Incomei

$236,250

Mean Household Incomei

$382,413

Per Capita Incomei

$149,318

Poverty Ratei

Unemploymenti

2.5%

Labor Forcei

5,617

Household Income Distribution

Under $10K

4%198

$10K–$15K

0.3%16

$15K–$20K

0.4%18

$20K–$25K

2.3%116

$25K–$30K

1.5%75

$30K–$35K

0.7%33

$35K–$40K

0.4%19

$40K–$45K

0.2%10

$45K–$50K

1.2%59

$50K–$60K

4.5%224

$60K–$75K

2.1%106

$75K–$100K

3.5%175

$100K–$125K

6.9%344

$125K–$150K

2.6%131

$150K–$200K

13.2%658

$200K+

56.1%2,790

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1,93015.3%

By Region

Top Countries

Canada

372

Mexico

241

India

170

United Kingdom

133

Philippines

Germany

Poland

China

Commute & Transportationi

Workersi

5,441

Avg. Commutei

22 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

5,477

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

578(5.6% of civilian adults)

Health Insurancei

96.1%Insured

3.9%Uninsured