Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Pacific Grove, CA Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

14,951

Median Agei

51.2

Race & Ethnicityi

White

70.8%10,585

Hispanic/Latino

13%1,951

Asian

7.8%1,161

Two or More

6.4%956

Black

1.1%171

Other

0.6%89

Native Hawaiian/Pacific Islander

0.2%24

American Indian/Alaska Native

0.1%14

Educational Attainment (Age 25+)i

GED/Alternative

1.5%181

High School Diploma

9.2%1,086

Some College (<1 yr)

2.7%318

Some College (1+ yr)

14.1%1,673

Associate's Degree

8%946

Bachelor's Degree

28%3,324

Master's Degree

18.7%2,219

Professional Degree

8%955

Doctorate

4.9%580

HS or Higher

95.1%

BA or Higher

59.6%

Graduate+

31.6%

Housingi

Median Home Valuei

$1,190,400

Median Renti

$2,455

Tenure

Owner-Occupied

50.4%3,522

Renter-Occupied

49.6%3,470

Total Units

8,286

Homeownership

50.4%

Vacancy Rate

15.6%

Home Values

Under $50K

1.8%62

$50K–$100K

0.5%19

$100K–$150K

1.2%41

$150K–$200K

0.8%29

$300K–$500K

2.3%82

$500K–$1M

26.8%944

$1M+

66.6%2,345

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

115

$1,250–$1,500

166

$1,500–$2,000

483

$2,000+

2,438

Year Built

2020 or later

0.1%12

2010–2019

0.9%75

2000–2009

3%246

1990–1999

4.4%362

1980–1989

6.3%522

1970–1979

10.7%883

1960–1969

16.6%1,377

1950–1959

22.3%1,845

1940–1949

8.7%719

1939 or earlier

27.1%2,245

Heating Fuel

Utility Gas

70.5%4,930

Electricity

25.1%1,757

Bottled/LP Gas

1.9%133

Solar

0.8%59

Wood

0.6%43

Other

0.5%37

No Fuel

0.5%33

Economyi

Median Household Incomei

$106,065

Mean Household Incomei

$143,571

Per Capita Incomei

$67,896

Poverty Ratei

7.5%

Unemploymenti

5.3%

Labor Forcei

7,276

Household Income Distribution

Under $10K

3.1%220

$10K–$15K

1.7%120

$15K–$20K

2.8%196

$20K–$25K

3%213

$25K–$30K

2.3%163

$30K–$35K

2%143

$35K–$40K

1.5%102

$40K–$45K

1.7%122

$45K–$50K

2.3%164

$50K–$60K

5.7%402

$60K–$75K

8.2%572

$75K–$100K

12.7%886

$100K–$125K

10.4%730

$125K–$150K

9.1%636

$150K–$200K

11.8%824

$200K+

21.4%1,499

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

140

Residentsi

183

Avg. Tenant Renti

$577/mo

Avg. Waitlisti

9 months

Programs in this community

Housing Choice Vouchers101 homes90% occupied$577/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Household Incomei

Based on area median of $106,065/yr

Extremely low incomeUnder $32K/yr

79%

Very low income$32K–$53K/yr

18%

Low income$53K–$85K/yr

Moderate / aboveOver $85K/yr

Who Receives This Housing

62% of subsidized households are headed by a single mother

33% of subsidized households are minority

45% of subsidized households include someone with a disability

52% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2,06513.8%

By Region

Top Countries

Philippines

226

Mexico

169

India

113

Germany

111

United Kingdom

108

Korea

100

Canada

China

Commute & Transportationi

Workersi

6,739

Avg. Commutei

22.1 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

6,645

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

939(7.6% of civilian adults)

Health Insurancei

96.9%Insured

3.1%Uninsured