Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Capitola, CA

CSASan Jose-San Francisco-Oakland MSASanta Cruz-Watsonville#3/4 Income

Census

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Demographicsi2024 ACS 5-Year EstimatesCensus

9,689population

47.6median age

This community is a community of 9,689 with a median age of 47.6. The population is predominantly White (63.5%) with a significant Hispanic/Latino community (26.5%). Median household income is $102,976. 91.6% of adults hold a high school diploma or higher, and 47.9% have a bachelor's degree. The homeownership rate is 52.2%, with a median home value of $783,000.

Race & Ethnicityi

White

63.5%6,154

Hispanic/Latino

26.5%2,571

Two or More

4.8%464

Asian

3.8%366

Black

1.1%105

American Indian/Alaska Native

0.2%20

Other

0.1%6

Native Hawaiian/Pacific Islander

0%3

Educational Attainment (Age 25+)i

GED/Alternative

1.6%125

High School Diploma

10.5%801

Some College (<1 yr)

5.1%390

Some College (1+ yr)

14.3%1,090

Associate's Degree

12.1%921

Bachelor's Degree

28.5%2,172

Master's Degree

12.9%981

Professional Degree

4.4%333

Doctorate

2.1%159

HS or Higher

91.6%

BA or Higher

47.9%

Graduate+

19.4%

Housingi

$783,000median home value

$2,512median rent

52.2%homeownership

5,160total units

11.6%vacancy

Tenure

Owner 52.2%

Renter 47.8%

Home Values

Under $50K

1.2%29

$50K–$100K

1.5%36

$100K–$150K

4.4%105

$150K–$200K

0.7%16

$200K–$300K

5%119

$300K–$500K

6.6%158

$500K–$1M

39%928

$1M+

41.6%990

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

231

$2,000+

1,615

Year Built

2020 or later

0.4%20

2010–2019

5.3%271

2000–2009

8.5%441

1990–1999

9.5%488

1980–1989

13.1%678

1970–1979

24.5%1,264

1960–1969

19.2%991

1950–1959

7.1%366

1940–1949

4.9%255

1939 or earlier

7.5%386

Heating Fuel

Utility Gas

66.3%3,024

Electricity

27.1%1,236

No Fuel

1.9%88

Other

1.9%86

Bottled/LP Gas

1.8%81

Coal

0.8%35

Wood

0.3%14

Household Economyi

$102,976median household income

$69,352per capita income

12.6%poverty rate

2.7%unemployment

5,221labor force

Household Income Distribution

Under $10K

4.2%192

$10K–$15K

3%139

$15K–$20K

0.9%43

$20K–$25K

2.6%117

$25K–$30K

1.3%60

$30K–$35K

1.8%81

$35K–$40K

3.3%151

$40K–$45K

0.2%9

$45K–$50K

3.1%142

$50K–$60K

3.8%174

$60K–$75K

7.2%327

$75K–$100K

17.7%806

$100K–$125K

11.5%523

$125K–$150K

7.4%340

$150K–$200K

12.3%561

$200K+

19.7%899

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1,44314.9%

By Region

Top Countries

Mexico

323

United Kingdom

159

India

China

Germany

Canada

Korea

Guatemala

Commute & Transportationi

Workersi

4,852

Avg. Commutei

23.4 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

5,078

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

485(5.9% of civilian adults)

Health Insurancei

95.6%Insured

4.4%Uninsured