Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Naples, FL Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

19,704

Median Agei

67.3

Race & Ethnicityi

White

88.9%17,522

Hispanic/Latino

4.8%937

Black

3.3%658

Two or More

1.8%359

Asian

0.8%159

Other

0.3%51

American Indian/Alaska Native

0.1%18

Educational Attainment (Age 25+)i

GED/Alternative

1.6%277

High School Diploma

11.9%2,048

Some College (<1 yr)

3.4%586

Some College (1+ yr)

10.1%1,730

Associate's Degree

5.8%991

Bachelor's Degree

37.4%6,442

Master's Degree

15.8%2,723

Professional Degree

8.2%1,412

Doctorate

2.9%492

HS or Higher

97%

BA or Higher

64.3%

Graduate+

26.9%

Housingi

Median Home Valuei

$1,525,600

Median Renti

$2,305

Tenure

Owner-Occupied

82.1%8,077

Renter-Occupied

17.9%1,759

Total Units

18,902

Homeownership

82.1%

Vacancy Rate

48%

Home Values

Under $50K

1.1%91

$50K–$100K

0.6%47

$100K–$150K

0.4%32

$150K–$200K

1.3%103

$200K–$300K

1.3%102

$300K–$500K

8.8%709

$500K–$1M

20.9%1,688

$1M+

65.7%5,305

Rent Distribution

Under $500

$750–$1,000

$1,000–$1,250

119

$1,250–$1,500

101

$1,500–$2,000

313

$2,000+

749

Year Built

2020 or later

2.4%451

2010–2019

9.3%1,767

2000–2009

11.9%2,241

1990–1999

11.7%2,212

1980–1989

19.8%3,740

1970–1979

24.4%4,619

1960–1969

15.6%2,955

1950–1959

3.8%716

1940–1949

0.3%64

1939 or earlier

0.7%137

Heating Fuel

Electricity

89%8,754

Utility Gas

5.9%577

Bottled/LP Gas

2.9%287

No Fuel

1.7%169

Fuel Oil

0.2%19

Solar

0.2%15

Wood

0.1%8

Coal

0.1%7

Economyi

Median Household Incomei

$153,182

Mean Household Incomei

$301,200

Per Capita Incomei

$152,378

Poverty Ratei

6.4%

Unemploymenti

2.3%

Labor Forcei

6,382

Household Income Distribution

Under $10K

4.6%456

$10K–$15K

1.3%132

$15K–$20K

1.4%135

$20K–$25K

3.6%353

$25K–$30K

1.5%143

$30K–$35K

1.3%125

$35K–$40K

2.7%268

$40K–$45K

4.2%411

$45K–$50K

1.9%183

$50K–$60K

3.9%381

$60K–$75K

5%491

$75K–$100K

7%686

$100K–$125K

6.5%636

$125K–$150K

4.8%477

$150K–$200K

10.7%1,049

$200K+

39.8%3,910

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

323

Residentsi

412

Avg. Tenant Renti

$351/mo

Programs in this community

Housing Choice Vouchers11 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8312 homes99% occupied$351/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $153,182/yr

Extremely low incomeUnder $46K/yr

92%

Very low income$46K–$77K/yr

Low income$77K–$123K/yr

Who Receives This Housing

75% of subsidized households are headed by a single mother

82% of subsidized households are minority

4% of subsidized households include someone with a disability

90% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2,50912.7%

By Region

Top Countries

Canada

308

Germany

256

United Kingdom

140

Philippines

Poland

Mexico

China

Korea

Commute & Transportationi

Workersi

6,164

Avg. Commutei

22.4 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

6,231

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,544(8.6% of civilian adults)

Health Insurancei

96.3%Insured

3.7%Uninsured