Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Kennesaw, GA Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

34,605

Median Agei

35.6

Race & Ethnicityi

White

53.1%18,390

Black

22.3%7,722

Hispanic/Latino

13.6%4,709

Two or More

5.3%1,826

Asian

5.1%1,768

Other

0.4%140

American Indian/Alaska Native

0.1%50

Educational Attainment (Age 25+)i

GED/Alternative

3%683

High School Diploma

17.4%3,960

Some College (<1 yr)

3.5%807

Some College (1+ yr)

12.9%2,934

Associate's Degree

8.9%2,020

Bachelor's Degree

30.9%7,032

Master's Degree

11.7%2,663

Professional Degree

2.4%544

Doctorate

2.3%528

HS or Higher

93%

BA or Higher

47.3%

Graduate+

16.4%

Housingi

Median Home Valuei

$335,400

Median Renti

$1,845

Tenure

Owner-Occupied

64.6%8,753

Renter-Occupied

35.4%4,801

Total Units

14,380

Homeownership

64.6%

Vacancy Rate

5.7%

Home Values

Under $50K

4.3%375

$50K–$100K

2.8%245

$100K–$150K

1.4%124

$150K–$200K

5%439

$200K–$300K

27.5%2,408

$300K–$500K

49.7%4,354

$500K–$1M

8.8%768

$1M+

0.5%40

Rent Distribution

Under $500

117

$500–$750

$750–$1,000

213

$1,000–$1,250

340

$1,250–$1,500

388

$1,500–$2,000

1,814

$2,000+

1,793

Year Built

2020 or later

1.9%280

2010–2019

11.6%1,667

2000–2009

31.5%4,531

1990–1999

30.4%4,376

1980–1989

13.6%1,954

1970–1979

4.3%615

1960–1969

4.6%657

1950–1959

1.5%215

1940–1949

0.1%14

1939 or earlier

0.5%71

Heating Fuel

Utility Gas

67.2%9,108

Electricity

29.7%4,023

No Fuel

1.7%229

Bottled/LP Gas

1.2%166

Wood

0.2%28

Economyi

Median Household Incomei

$83,356

Mean Household Incomei

$106,548

Per Capita Incomei

$42,172

Poverty Ratei

10.1%

Unemploymenti

6.1%

Labor Forcei

19,468

Household Income Distribution

Under $10K

5%681

$10K–$15K

1.1%155

$15K–$20K

2.2%296

$20K–$25K

4.9%667

$25K–$30K

3%405

$30K–$35K

3.2%428

$35K–$40K

3.1%419

$40K–$45K

2.6%349

$45K–$50K

3.9%527

$50K–$60K

7%951

$60K–$75K

8.5%1,147

$75K–$100K

11.9%1,607

$100K–$125K

11.9%1,607

$125K–$150K

7.9%1,069

$150K–$200K

11.8%1,604

$200K+

12.1%1,642

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

225

Residentsi

469

Avg. Tenant Renti

$550/mo

Avg. Waitlisti

2 months

Programs in this community

Housing Choice Vouchers223 homes93% occupied$550/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Household Incomei

Based on area median of $83,356/yr

Extremely low incomeUnder $25K/yr

73%

Very low income$25K–$42K/yr

22%

Low income$42K–$67K/yr

Who Receives This Housing

88% of subsidized households are headed by a single mother

95% of subsidized households are minority

24% of subsidized households include someone with a disability

34% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

5,54316%

By Region

Top Countries

Mexico

1,706

India

507

Philippines

231

Guatemala

223

China

148

United Kingdom

111

Canada

104

Poland

Commute & Transportationi

Workersi

18,065

Avg. Commutei

28.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

18,177

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

2,057(7.6% of civilian adults)

Health Insurancei

89.6%Insured

10.4%Uninsured