Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Denison, IA Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

8,260

Median Agei

34.3

Race & Ethnicityi

Hispanic/Latino

48.8%4,029

White

42.9%3,540

Two or More

3.5%285

Asian

3.3%274

Black

1.5%123

Other

0.1%9

Educational Attainment (Age 25+)i

GED/Alternative

5.5%283

High School Diploma

27.8%1,430

Some College (<1 yr)

9.5%487

Some College (1+ yr)

8%410

Associate's Degree

6%310

Bachelor's Degree

12.9%664

Master's Degree

2.7%139

Professional Degree

1.7%87

Doctorate

0.2%12

HS or Higher

74.3%

BA or Higher

17.5%

Graduate+

4.6%

Housingi

Median Home Valuei

$150,200

Median Renti

$731

Tenure

Owner-Occupied

71.3%2,205

Renter-Occupied

28.7%886

Total Units

3,251

Homeownership

71.3%

Vacancy Rate

4.9%

Home Values

Under $50K

14%308

$50K–$100K

16.5%363

$100K–$150K

19.5%429

$150K–$200K

20.8%458

$200K–$300K

14.8%326

$300K–$500K

13.1%289

$500K–$1M

1.5%32

Rent Distribution

Under $500

$500–$750

357

$750–$1,000

333

$1,000–$1,250

$1,250–$1,500

Year Built

2020 or later

2.2%73

2010–2019

3.1%100

2000–2009

4.2%137

1990–1999

10.5%342

1980–1989

11.5%375

1970–1979

32.5%1,057

1960–1969

9.7%316

1950–1959

4.8%157

1940–1949

4%130

1939 or earlier

17.3%564

Heating Fuel

Utility Gas

56.1%1,734

Electricity

41.1%1,270

Bottled/LP Gas

2.2%68

Other

0.5%14

Wood

0.2%5

Economyi

Median Household Incomei

$65,684

Mean Household Incomei

$80,818

Per Capita Incomei

$29,674

Poverty Ratei

17.2%

Unemploymenti

5.4%

Labor Forcei

4,298

Household Income Distribution

Under $10K

5.4%168

$10K–$15K

2.6%80

$15K–$20K

1.1%34

$20K–$25K

9.5%295

$25K–$30K

7.3%225

$30K–$35K

4.7%144

$35K–$40K

1.9%59

$40K–$45K

2.3%70

$45K–$50K

4.4%137

$50K–$60K

4.5%140

$60K–$75K

15%463

$75K–$100K

10%308

$100K–$125K

8.4%259

$125K–$150K

11.8%364

$150K–$200K

6.8%211

$200K+

4.3%134

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

190

Residentsi

186

Avg. Tenant Renti

$369/mo

Avg. Waitlisti

4 months

Programs in this community

Housing Choice Vouchers81 homes63% occupied$379/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8109 homes85% occupied$362/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $65,684/yr

Extremely low incomeUnder $20K/yr

67.9%

Very low income$20K–$33K/yr

29.5%

Low income$33K–$53K/yr

2.6%

Who Receives This Housing

60.2% of subsidized households are headed by a single mother

13.4% of subsidized households are minority

40.7% of subsidized households include someone with a disability

55.3% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2,55130.9%

By Region

Top Countries

Mexico

1,114

Guatemala

632

Germany

Commute & Transportationi

Workersi

4,035

Avg. Commutei

12.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

4,065

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

276(4.5% of civilian adults)

Health Insurancei

89.1%Insured

10.9%Uninsured

Denison, IA Population, Income & Demographics 2026