Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New London, IA Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

2,338

Median Agei

35.5

Race & Ethnicityi

White

90.4%2,114

Hispanic/Latino

4.1%97

Two or More

2.8%66

Black

2.3%53

American Indian/Alaska Native

0.3%7

Asian

0%1

Educational Attainment (Age 25+)i

GED/Alternative

4%60

High School Diploma

33.7%506

Some College (<1 yr)

11.2%168

Some College (1+ yr)

12%180

Associate's Degree

12.6%189

Bachelor's Degree

14.7%220

Master's Degree

5.5%82

Professional Degree

1.5%22

Doctorate

1.1%16

HS or Higher

96.1%

BA or Higher

22.7%

Graduate+

Housingi

Median Home Valuei

$139,600

Median Renti

$849

Tenure

Owner-Occupied

83.4%693

Renter-Occupied

16.6%138

Total Units

884

Homeownership

83.4%

Vacancy Rate

Home Values

Under $50K

8.8%61

$50K–$100K

18%125

$100K–$150K

28.6%198

$150K–$200K

25.1%174

$200K–$300K

15.6%108

$300K–$500K

3.9%27

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$2,000+

Year Built

2020 or later

0.6%5

2010–2019

4.4%39

2000–2009

2.1%19

1990–1999

4.8%42

1980–1989

9.5%84

1970–1979

11.2%99

1960–1969

16.1%142

1950–1959

13%115

1940–1949

5.4%48

1939 or earlier

32.9%291

Heating Fuel

Utility Gas

84.8%705

Electricity

13.8%115

Bottled/LP Gas

1.1%9

Other

0.2%2

Economyi

Median Household Incomei

$77,560

Mean Household Incomei

$75,623

Per Capita Incomei

$29,279

Poverty Ratei

8.3%

Unemploymenti

2.6%

Labor Forcei

1,158

Household Income Distribution

Under $10K

2.6%22

$10K–$15K

2.4%20

$15K–$20K

1.4%12

$20K–$25K

2.8%23

$25K–$30K

3%25

$30K–$35K

7.3%61

$35K–$40K

5.4%45

$40K–$45K

3.6%30

$45K–$50K

5.4%45

$50K–$60K

6.9%57

$60K–$75K

8.9%74

$75K–$100K

22.3%185

$100K–$125K

15.6%130

$125K–$150K

8.2%68

$150K–$200K

3.5%29

$200K+

0.6%5

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers9 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

170.7%

By Region

Commute & Transportationi

Workersi

1,125

Avg. Commutei

22.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,128

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

86(5% of civilian adults)

Health Insurancei

94.2%Insured

5.8%Uninsured