Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Bowling Green, KY Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

75,388

Median Agei

28.7

Race & Ethnicityi

White

62.1%46,827

Black

14.1%10,599

Hispanic/Latino

10.6%7,956

Asian

7.7%5,802

Two or More

4.3%3,239

Native Hawaiian/Pacific Islander

1.1%827

Other

0.1%86

American Indian/Alaska Native

0.1%52

Educational Attainment (Age 25+)i

GED/Alternative

4.4%1,854

High School Diploma

21.9%9,210

Some College (<1 yr)

5.6%2,342

Some College (1+ yr)

15.5%6,515

Associate's Degree

6.8%2,869

Bachelor's Degree

18%7,555

Master's Degree

8.5%3,558

Professional Degree

2.7%1,136

Doctorate

2%849

HS or Higher

85.4%

BA or Higher

31.2%

Graduate+

13.2%

Housingi

Median Home Valuei

$241,900

Median Renti

$998

Tenure

Owner-Occupied

36.6%11,215

Renter-Occupied

63.4%19,418

Total Units

33,481

Homeownership

36.6%

Vacancy Rate

8.5%

Home Values

Under $50K

3.8%422

$50K–$100K

3.4%382

$100K–$150K

9.1%1,022

$150K–$200K

15%1,680

$200K–$300K

32.6%3,651

$300K–$500K

27%3,033

$500K–$1M

8.1%908

$1M+

1%117

Rent Distribution

Under $500

1,570

$500–$750

2,446

$750–$1,000

5,512

$1,000–$1,250

4,467

$1,250–$1,500

2,286

$1,500–$2,000

1,900

$2,000+

782

Year Built

2020 or later

3.2%1,087

2010–2019

17.2%5,756

2000–2009

18%6,037

1990–1999

12.6%4,206

1980–1989

11.7%3,912

1970–1979

12.1%4,057

1960–1969

9.1%3,033

1950–1959

7.1%2,388

1940–1949

3.5%1,166

1939 or earlier

5.5%1,839

Heating Fuel

Electricity

53.1%16,263

Utility Gas

44.8%13,731

Bottled/LP Gas

1%315

No Fuel

0.8%243

Fuel Oil

0.2%47

Wood

0.1%26

Coal

0%8

Economyi

Median Household Incomei

$48,873

Mean Household Incomei

$71,555

Per Capita Incomei

$28,971

Poverty Ratei

23.7%

Unemploymenti

4.9%

Labor Forcei

38,824

Household Income Distribution

Under $10K

10.1%3,079

$10K–$15K

5.3%1,638

$15K–$20K

5.1%1,571

$20K–$25K

5.4%1,663

$25K–$30K

4.7%1,445

$30K–$35K

4.5%1,375

$35K–$40K

5%1,522

$40K–$45K

5.1%1,551

$45K–$50K

6.2%1,906

$50K–$60K

6.6%2,030

$60K–$75K

8.1%2,482

$75K–$100K

11.5%3,517

$100K–$125K

9.1%2,778

$125K–$150K

3.7%1,145

$150K–$200K

4.6%1,411

$200K+

5%1,520

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

1,906

Residentsi

3,618

Avg. Tenant Renti

$371/mo

Avg. Waitlisti

17 months

Programs in this community

Public Housing595 homes94% occupied$462/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers40 homes67% occupied$25/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8461 homes90% occupied$284/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC20 homes100% occupied$353/mo rent

811/PRAC1 homes

Household Incomei

Based on area median of $48,873/yr

Extremely low incomeUnder $15K/yr

68.6%

Very low income$15K–$24K/yr

17.5%

Low income$24K–$39K/yr

7.5%

Moderate / aboveOver $39K/yr

6.4%

Who Receives This Housing

67% of subsidized households are headed by a single mother

49.7% of subsidized households are minority

20.6% of subsidized households include someone with a disability

36.2% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

11,30915%

By Region

Top Countries

Mexico

1,417

Guatemala

453

China

381

India

287

Canada

172

United Kingdom

Germany

Philippines

Commute & Transportationi

Workersi

35,469

Avg. Commutei

17.8 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

36,885

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

2,773(4.8% of civilian adults)

Health Insurancei

89.9%Insured

10.1%Uninsured

Bowling Green, KY Population, Income & Demographics 2026