Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rockford, MI

CSAGrand Rapids-Wyoming MSAGrand Rapids-Wyoming-Kentwood#3/44 Income

Census

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Demographicsi2024 ACS 5-Year EstimatesCensus

6,218population

38.5median age

This community is a community of 6,218 with a median age of 38.5. The population is predominantly White (93.2%) with a significant Two or More community (4.1%). Median household income is $107,121. 96.3% of adults hold a high school diploma or higher, and 54.2% have a bachelor's degree. The homeownership rate is 77.2%, with a median home value of $334,400.

Race & Ethnicityi

White

93.2%5,797

Two or More

4.1%253

Hispanic/Latino

2%123

Asian

0.5%31

Black

0.2%14

Educational Attainment (Age 25+)i

GED/Alternative

1.6%66

High School Diploma

15.4%644

Some College (<1 yr)

4.7%197

Some College (1+ yr)

13.7%572

Associate's Degree

6.8%284

Bachelor's Degree

37%1,550

Master's Degree

13.2%553

Professional Degree

2.4%102

Doctorate

1.6%65

HS or Higher

96.3%

BA or Higher

54.2%

Graduate+

17.2%

Housingi

$334,400median home value

$1,111median rent

77.2%homeownership

2,629total units

3.3%vacancy

Tenure

Owner 77.2%

Renter 22.8%

Home Values

Under $50K

0.9%17

$100K–$150K

2.2%43

$150K–$200K

9%177

$200K–$300K

30.8%604

$300K–$500K

43.3%849

$500K–$1M

13.9%273

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

107

$1,250–$1,500

137

$1,500–$2,000

Year Built

2020 or later

1.9%49

2010–2019

9.4%248

2000–2009

23.7%623

1990–1999

18.1%476

1980–1989

6.1%160

1970–1979

17.3%455

1960–1969

7.7%203

1950–1959

3.7%96

1940–1949

4.9%130

1939 or earlier

7.2%189

Heating Fuel

Utility Gas

84.6%2,150

Electricity

12.7%323

Bottled/LP Gas

2%51

No Fuel

0.7%18

Household Economyi

$107,121median household income

$51,817per capita income

5%poverty rate

6.2%unemployment

3,460labor force

Household Income Distribution

Under $10K

4.8%123

$10K–$15K

1.9%49

$15K–$20K

1%26

$20K–$25K

2.6%67

$25K–$30K

6.4%162

$30K–$35K

1.7%42

$35K–$40K

1.6%40

$45K–$50K

4.1%104

$50K–$60K

1.7%42

$60K–$75K

11.8%300

$75K–$100K

8.7%220

$100K–$125K

15.2%387

$125K–$150K

9.1%232

$150K–$200K

14.9%380

$200K+

14.5%368

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1812.9%

By Region

Top Countries

Korea

Canada

Poland

Guatemala

Commute & Transportationi

Workersi

3,247

Avg. Commutei

25.1 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

3,232

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

320(7.1% of civilian adults)

Health Insurancei

97.3%Insured

2.7%Uninsured