Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rowland, NC Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

946

Median Agei

43.6

Race & Ethnicityi

Black

64%605

White

16.9%160

American Indian/Alaska Native

16.5%156

Two or More

2%19

Asian

0.6%6

Educational Attainment (Age 25+)i

GED/Alternative

0.2%1

High School Diploma

34.2%220

Some College (<1 yr)

3.3%21

Some College (1+ yr)

31.4%202

Associate's Degree

5.4%35

Bachelor's Degree

9.3%60

Master's Degree

2%13

HS or Higher

85.8%

BA or Higher

11.4%

Graduate+

Housingi

Median Home Valuei

$118,000

Median Renti

$733

Tenure

Owner-Occupied

58.3%274

Renter-Occupied

41.7%196

Total Units

550

Homeownership

58.3%

Vacancy Rate

14.5%

Home Values

Under $50K

12.4%34

$50K–$100K

29.2%80

$100K–$150K

19.7%54

$150K–$200K

5.8%16

$200K–$300K

29.9%82

$300K–$500K

2.9%8

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,500–$2,000

Year Built

2020 or later

0.4%2

2010–2019

2.2%12

2000–2009

0.7%4

1990–1999

18.2%100

1980–1989

11.3%62

1970–1979

17.8%98

1960–1969

18%99

1950–1959

18.9%104

1940–1949

5.3%29

1939 or earlier

7.3%40

Heating Fuel

Electricity

88.3%415

Bottled/LP Gas

7.2%34

Utility Gas

1.9%9

Fuel Oil

1.5%7

Wood

1.1%5

Economyi

Median Household Incomei

$32,500

Mean Household Incomei

$42,691

Per Capita Incomei

$19,793

Poverty Ratei

32.7%

Unemploymenti

10.5%

Labor Forcei

267

Household Income Distribution

Under $10K

12.3%58

$10K–$15K

11.5%54

$15K–$20K

18.9%89

$20K–$25K

1.7%8

$25K–$30K

3.2%15

$30K–$35K

3.6%17

$35K–$40K

4%19

$40K–$45K

3.4%16

$45K–$50K

13.6%64

$50K–$60K

7.4%35

$60K–$75K

8.3%39

$75K–$100K

3.6%17

$100K–$125K

4.3%20

$125K–$150K

0.9%4

$150K–$200K

2.6%12

$200K+

0.6%3

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$293/mo

Avg. Waitlisti

37 months

Programs in this community

Public Housing40 homes91% occupied$293/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers3 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Household Incomei

Based on area median of $32,500/yr

Extremely low incomeUnder $10K/yr

78%

Very low income$10K–$16K/yr

Low income$16K–$26K/yr

11%

Moderate / aboveOver $26K/yr

Who Receives This Housing

84% of subsidized households are headed by a single mother

97% of subsidized households are minority

15% of subsidized households include someone with a disability

19% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

91%

By Region

Commute & Transportationi

Workersi

239

Avg. Commutei

23.5 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

239

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

141(19.4% of civilian adults)

Health Insurancei

88.8%Insured

11.2%Uninsured