Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rockwell, NC Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

2,782

Median Agei

37.2

Race & Ethnicityi

White

78.7%2,189

Black

7.9%219

Two or More

7.6%211

Hispanic/Latino

3.7%104

Other

1.1%30

Asian

1%29

Educational Attainment (Age 25+)i

GED/Alternative

6%111

High School Diploma

20.2%374

Some College (<1 yr)

6.5%120

Some College (1+ yr)

11.6%215

Associate's Degree

15.2%282

Bachelor's Degree

23.2%430

Master's Degree

3.2%60

Professional Degree

0.3%6

Doctorate

1.6%29

HS or Higher

87.9%

BA or Higher

28.4%

Graduate+

5.1%

Housingi

Median Home Valuei

$237,200

Median Renti

$952

Tenure

Owner-Occupied

68.3%742

Renter-Occupied

31.7%345

Total Units

1,121

Homeownership

68.3%

Vacancy Rate

Home Values

Under $50K

2.4%18

$50K–$100K

3%22

$100K–$150K

4.3%32

$150K–$200K

21.4%159

$200K–$300K

35.2%261

$300K–$500K

31.9%237

$500K–$1M

1.8%13

Rent Distribution

Under $500

$500–$750

$750–$1,000

188

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

$2,000+

Year Built

2020 or later

5.9%66

2010–2019

8.7%97

2000–2009

17.5%196

1990–1999

12.7%142

1980–1989

14.8%166

1970–1979

13.8%155

1960–1969

5.3%59

1950–1959

11.3%127

1940–1949

0.9%10

1939 or earlier

9.2%103

Heating Fuel

Electricity

54%587

Utility Gas

44.4%483

Bottled/LP Gas

1.6%17

Economyi

Median Household Incomei

$69,632

Mean Household Incomei

$89,580

Per Capita Incomei

$35,161

Poverty Ratei

Unemploymenti

5.2%

Labor Forcei

1,410

Household Income Distribution

Under $10K

3%33

$10K–$15K

5.7%62

$15K–$20K

2.5%27

$20K–$25K

0.6%6

$25K–$30K

5.1%55

$30K–$35K

2.1%23

$35K–$40K

13.9%151

$45K–$50K

2.6%28

$50K–$60K

8.2%89

$60K–$75K

11.4%124

$75K–$100K

14.3%155

$100K–$125K

11.7%127

$125K–$150K

1.7%19

$150K–$200K

11%120

$200K+

6.3%68

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers3 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

662.4%

By Region

Top Countries

Mexico

Germany

Canada

Commute & Transportationi

Workersi

1,316

Avg. Commutei

25.5 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,312

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

121(6% of civilian adults)

Health Insurancei

92%Insured

8%Uninsured