Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Braunfels, TX

CSASan Antonio-New Braunfels-Kerrville MSASan Antonio-New Braunfels#2/54 Population

Census

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Demographicsi2024 ACS 5-Year EstimatesCensus

104,643population

37.1median age

This community is a community of 104,643 with a median age of 37.1. The population is predominantly White (59.9%) with a significant Hispanic/Latino community (33.6%). Median household income is $86,021. 93.3% of adults hold a high school diploma or higher, and 38.6% have a bachelor's degree. The homeownership rate is 65.3%, with a median home value of $339,400.

Race & Ethnicityi

White

59.9%62,689

Hispanic/Latino

33.6%35,165

Two or More

3%3,158

Black

2%2,080

Asian

1.1%1,190

Other

0.3%308

American Indian/Alaska Native

0.1%53

Educational Attainment (Age 25+)i

GED/Alternative

4.1%2,901

High School Diploma

20.1%14,128

Some College (<1 yr)

8.5%5,998

Some College (1+ yr)

14.7%10,342

Associate's Degree

7.3%5,135

Bachelor's Degree

27.6%19,378

Master's Degree

8.4%5,924

Professional Degree

1.5%1,049

Doctorate

1.1%751

HS or Higher

93.3%

BA or Higher

38.6%

Graduate+

11%

Housingi

$339,400median home value

$1,654median rent

65.3%homeownership

44,517total units

7.9%vacancy

Tenure

Owner 65.3%

Renter 34.7%

Home Values

Under $50K

3.8%1,006

$50K–$100K

3.3%873

$100K–$150K

1.8%472

$150K–$200K

3.4%921

$200K–$300K

26%6,952

$300K–$500K

46.7%12,497

$500K–$1M

13.7%3,679

$1M+

1.4%365

Rent Distribution

Under $500

328

$500–$750

274

$750–$1,000

595

$1,000–$1,250

1,431

$1,250–$1,500

2,702

$1,500–$2,000

5,166

$2,000+

3,355

Year Built

2020 or later

9.1%4,047

2010–2019

31.1%13,863

2000–2009

22.6%10,071

1990–1999

8.5%3,783

1980–1989

8.8%3,926

1970–1979

8.4%3,723

1960–1969

3.5%1,567

1950–1959

3.2%1,409

1940–1949

1.7%761

1939 or earlier

3.1%1,367

Heating Fuel

Electricity

77.8%31,873

Utility Gas

20.2%8,262

Bottled/LP Gas

1.1%434

No Fuel

0.6%254

Solar

0.3%116

Fuel Oil

0.1%31

Other

0.1%21

Household Economyi

$86,021median household income

$44,596per capita income

7.3%poverty rate

4.2%unemployment

56,438labor force

Household Income Distribution

Under $10K

3.6%1,478

$10K–$15K

2.1%864

$15K–$20K

2.4%991

$20K–$25K

3%1,211

$25K–$30K

1.9%762

$30K–$35K

3.3%1,340

$35K–$40K

2.8%1,130

$40K–$45K

2.8%1,152

$45K–$50K

2.9%1,208

$50K–$60K

9.4%3,856

$60K–$75K

8%3,292

$75K–$100K

14.4%5,888

$100K–$125K

13.1%5,369

$125K–$150K

8.1%3,313

$150K–$200K

11.8%4,850

$200K+

10.5%4,287

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

656

Residentsi

986

Avg. Tenant Renti

$444/mo

Avg. Waitlisti

48 months

Programs in this community

Public Housing170 homes98% occupied$446/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers252 homes74% occupied$491/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8234 homes91% occupied$392/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $86,021/yr

Extremely low incomeUnder $26K/yr

71.6%

Very low income$26K–$43K/yr

25.1%

Low income$43K–$69K/yr

3.3%

Who Receives This Housing

77.9% of subsidized households are headed by a single mother

52.2% of subsidized households are minority

24.3% of subsidized households include someone with a disability

56% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

6,5926.3%

By Region

Top Countries

Mexico

4,181

Philippines

366

Canada

288

Germany

190

India

153

Guatemala

United Kingdom

Korea

Commute & Transportationi

Workersi

53,529

Avg. Commutei

27.1 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

53,900

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

7,504(9.4% of civilian adults)

Health Insurancei

89.4%Insured

10.6%Uninsured