Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Brodhead, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,197

Median Agei

41.4

Race & Ethnicityi

White

93.1%2,975

Hispanic/Latino

5.3%168

Two or More

1.5%48

American Indian/Alaska Native

0.2%6

Educational Attainment (Age 25+)i

GED/Alternative

4.9%113

High School Diploma

48.4%1,108

Some College (<1 yr)

5.6%128

Some College (1+ yr)

15.9%363

Associate's Degree

8.8%202

Bachelor's Degree

5.7%131

Master's Degree

5.5%127

Professional Degree

0.6%13

Doctorate

0.3%7

HS or Higher

95.7%

BA or Higher

12.1%

Graduate+

6.4%

Housingi

Median Home Valuei

$168,800

Median Renti

$680

Tenure

Owner-Occupied

66%964

Renter-Occupied

34%497

Total Units

1,494

Homeownership

66%

Vacancy Rate

2.2%

Home Values

Under $50K

4.9%47

$50K–$100K

7.2%69

$100K–$150K

23.7%228

$150K–$200K

31%299

$200K–$300K

18.9%182

$300K–$500K

7.4%71

$500K–$1M

2.1%20

$1M+

5%48

Rent Distribution

Under $500

116

$500–$750

160

$750–$1,000

115

$1,000–$1,250

$1,500–$2,000

$2,000+

Year Built

2010–2019

1.2%18

2000–2009

5.2%78

1990–1999

1.5%23

1980–1989

15.1%226

1970–1979

19.6%293

1960–1969

5.8%86

1950–1959

7.8%117

1940–1949

3.9%58

1939 or earlier

39.8%595

Heating Fuel

Utility Gas

66.3%969

Electricity

20.3%296

Bottled/LP Gas

8.8%129

No Fuel

1.9%28

Fuel Oil

1.6%24

Other

0.5%8

Wood

0.5%7

Economyi

Median Household Incomei

$49,583

Mean Household Incomei

$64,809

Per Capita Incomei

$31,233

Poverty Ratei

14.6%

Unemploymenti

5.2%

Labor Forcei

1,687

Household Income Distribution

Under $10K

8.7%127

$10K–$15K

5.3%77

$15K–$20K

6.4%93

$20K–$25K

4.7%69

$25K–$30K

5.3%78

$30K–$35K

5.3%77

$35K–$40K

3.1%46

$40K–$45K

9.3%136

$45K–$50K

2.1%31

$50K–$60K

6.3%92

$60K–$75K

7%102

$75K–$100K

17.4%254

$100K–$125K

6.5%95

$125K–$150K

5.5%80

$150K–$200K

4.9%72

$200K+

2.2%32

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$430/mo

Programs in this community

Housing Choice Vouchers6 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 835 homes93% occupied$430/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $49,583/yr

Extremely low incomeUnder $15K/yr

70%

Very low income$15K–$25K/yr

30%

Who Receives This Housing

58% of subsidized households are headed by a single mother

3% of subsidized households are minority

32% of subsidized households include someone with a disability

79% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Commute & Transportationi

Workersi

1,599

Avg. Commutei

25.9 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,599

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

123(4.9% of civilian adults)

Health Insurancei

99.5%Insured

0.5%Uninsured