Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Nichols, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

332

Median Agei

34.3

Race & Ethnicityi

White

81.9%272

Hispanic/Latino

11.4%38

Two or More

3.6%12

Black

3%10

Educational Attainment (Age 25+)i

GED/Alternative

8.5%17

High School Diploma

46.3%93

Some College (<1 yr)

8%16

Some College (1+ yr)

10%20

Associate's Degree

6.5%13

Bachelor's Degree

5%10

Master's Degree

1%2

HS or Higher

85.1%

BA or Higher

Graduate+

Housingi

Median Home Valuei

$184,400

Median Renti

$900

Tenure

Owner-Occupied

53%61

Renter-Occupied

47%54

Total Units

122

Homeownership

53%

Vacancy Rate

5.7%

Home Values

Under $50K

8.2%5

$50K–$100K

13.1%8

$100K–$150K

21.3%13

$150K–$200K

11.5%7

$200K–$300K

39.3%24

$300K–$500K

6.6%4

Rent Distribution

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

Year Built

2010–2019

2.5%3

1990–1999

4.1%5

1980–1989

9%11

1970–1979

19.7%24

1960–1969

9.8%12

1950–1959

18.9%23

1940–1949

9.8%12

1939 or earlier

26.2%32

Heating Fuel

Utility Gas

60.9%70

Bottled/LP Gas

13%15

Wood

10.4%12

Electricity

8.7%10

Fuel Oil

7%8

Economyi

Median Household Incomei

$62,604

Mean Household Incomei

$67,400

Per Capita Incomei

$27,127

Poverty Ratei

13.9%

Unemploymenti

1.3%

Labor Forcei

157

Household Income Distribution

$20K–$25K

7.8%9

$25K–$30K

4.3%5

$30K–$35K

9.6%11

$40K–$45K

11.3%13

$45K–$50K

10.4%12

$50K–$60K

6.1%7

$60K–$75K

26.1%30

$75K–$100K

8.7%10

$100K–$125K

5.2%6

$125K–$150K

0.9%1

$150K–$200K

7%8

$200K+

2.6%3

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

185.4%

By Region

Top Countries

Mexico

Commute & Transportationi

Workersi

153

Avg. Commutei

26.2 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

155

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

23(11.2% of civilian adults)

Health Insurancei

71.7%Insured

28.3%Uninsured