Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Richmond, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

10,539

Median Agei

Race & Ethnicityi

White

88%9,278

Two or More

6.7%707

Hispanic/Latino

2.5%267

Black

1.5%161

Other

0.9%91

American Indian/Alaska Native

0.3%27

Asian

0.1%6

Native Hawaiian/Pacific Islander

0%2

Educational Attainment (Age 25+)i

GED/Alternative

3.4%245

High School Diploma

24.6%1,797

Some College (<1 yr)

6.4%466

Some College (1+ yr)

13.9%1,012

Associate's Degree

14.6%1,063

Bachelor's Degree

23.4%1,706

Master's Degree

8.3%608

Professional Degree

0.7%54

Doctorate

1.7%122

HS or Higher

97%

BA or Higher

34.2%

Graduate+

10.8%

Housingi

Median Home Valuei

$285,100

Median Renti

$1,168

Tenure

Owner-Occupied

62.1%2,715

Renter-Occupied

37.9%1,654

Total Units

4,513

Homeownership

62.1%

Vacancy Rate

3.2%

Home Values

Under $50K

1.3%35

$50K–$100K

0.9%24

$100K–$150K

5.9%159

$150K–$200K

7.6%205

$200K–$300K

42.2%1,146

$300K–$500K

32.9%894

$500K–$1M

9.3%252

Rent Distribution

Under $500

$500–$750

$750–$1,000

504

$1,000–$1,250

294

$1,250–$1,500

219

$1,500–$2,000

413

$2,000+

Year Built

2020 or later

3.7%167

2010–2019

11.6%524

2000–2009

19%856

1990–1999

13.6%612

1980–1989

10%450

1970–1979

11.2%506

1960–1969

7.8%351

1950–1959

10.4%468

1940–1949

3.3%150

1939 or earlier

9.5%429

Heating Fuel

Utility Gas

69.9%3,054

Electricity

24.2%1,057

Other

3.6%158

Bottled/LP Gas

0.8%35

No Fuel

0.8%34

Fuel Oil

0.4%17

Wood

0.3%14

Economyi

Median Household Incomei

$88,157

Mean Household Incomei

$97,553

Per Capita Incomei

$41,153

Poverty Ratei

10.1%

Unemploymenti

2.9%

Labor Forcei

5,767

Household Income Distribution

Under $10K

3.2%139

$10K–$15K

4.4%192

$15K–$20K

2.8%121

$20K–$25K

2.1%92

$25K–$30K

1.8%77

$30K–$35K

1.2%52

$35K–$40K

2.3%101

$40K–$45K

0.6%25

$45K–$50K

3.3%146

$50K–$60K

8.6%375

$60K–$75K

13.8%602

$75K–$100K

12.3%537

$100K–$125K

15.1%659

$125K–$150K

7.3%319

$150K–$200K

14.6%639

$200K+

6.7%293

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

174

Residentsi

232

Avg. Tenant Renti

$462/mo

Avg. Waitlisti

20 months

Programs in this community

Public Housing40 homes100% occupied$420/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers102 homes71% occupied$481/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 832 homes92% occupied$456/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $88,157/yr

Extremely low incomeUnder $26K/yr

85.8%

Very low income$26K–$44K/yr

12.4%

Low income$44K–$71K/yr

1.8%

Who Receives This Housing

70.3% of subsidized households are headed by a single mother

10.7% of subsidized households are minority

52.1% of subsidized households include someone with a disability

41.2% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1161.1%

By Region

Top Countries

Mexico

Korea

Commute & Transportationi

Workersi

5,382

Avg. Commutei

25.1 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

5,583

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

494(6.2% of civilian adults)

Health Insurancei

95.1%Insured

4.9%Uninsured

New Richmond, WI Population, Income & Demographics 2026