Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

De Soto, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

503

Median Agei

59.8

Race & Ethnicityi

White

95.4%480

Two or More

4.2%21

Hispanic/Latino

0.4%2

Educational Attainment (Age 25+)i

GED/Alternative

1.7%7

High School Diploma

65.4%270

Some College (<1 yr)

4.1%17

Some College (1+ yr)

4.6%19

Associate's Degree

5.6%23

Bachelor's Degree

9.9%41

Master's Degree

0.7%3

Professional Degree

0.5%2

Doctorate

0.2%1

HS or Higher

92.7%

BA or Higher

11.4%

Graduate+

1.5%

Housingi

Median Home Valuei

$120,400

Median Renti

$615

Tenure

Owner-Occupied

88.7%219

Renter-Occupied

11.3%28

Total Units

299

Homeownership

88.7%

Vacancy Rate

17.4%

Home Values

Under $50K

3.2%7

$50K–$100K

39.7%87

$100K–$150K

12.8%28

$150K–$200K

34.2%75

$200K–$300K

7.8%17

$300K–$500K

2.3%5

Rent Distribution

Under $500

$500–$750

$750–$1,000

Year Built

2010–2019

24.4%73

2000–2009

2.7%8

1990–1999

4%12

1980–1989

8.4%25

1970–1979

24.1%72

1960–1969

7.4%22

1950–1959

8.4%25

1940–1949

3.3%10

1939 or earlier

17.4%52

Heating Fuel

Bottled/LP Gas

59.5%147

Utility Gas

30%74

Electricity

6.9%17

Wood

2.4%6

Fuel Oil

0.8%2

Other

0.4%1

Economyi

Median Household Incomei

$91,451

Mean Household Incomei

$88,335

Per Capita Incomei

$37,514

Poverty Ratei

5.8%

Unemploymenti

0.9%

Labor Forcei

221

Household Income Distribution

Under $10K

2%5

$10K–$15K

4.5%11

$15K–$20K

2%5

$20K–$25K

1.6%4

$25K–$30K

2%5

$30K–$35K

1.6%4

$35K–$40K

1.6%4

$40K–$45K

2.8%7

$45K–$50K

3.6%9

$50K–$60K

3.6%9

$60K–$75K

4.9%12

$75K–$100K

31.6%78

$100K–$125K

28.3%70

$125K–$150K

4.9%12

$150K–$200K

2.8%7

$200K+

2%5

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Project Based Section 89 homes

Privately owned apartments with rent subsidies tied to the building

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Commute & Transportationi

Workersi

217

Avg. Commutei

35.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

219

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

81(17.7% of civilian adults)

Health Insurancei

98.8%Insured

1.2%Uninsured