Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Williams Bay, WI

Census

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Demographicsi2024 ACS 5-Year EstimatesCensus

2,981population

45.9median age

This community is a community of 2,981 with a median age of 45.9. The population is predominantly White (89.7%) with a significant Hispanic/Latino community (5.3%). Median household income is $84,113. 98.7% of adults hold a high school diploma or higher, and 49.8% have a bachelor's degree. The homeownership rate is 77.2%, with a median home value of $444,700.

Race & Ethnicityi

White

89.7%2,675

Hispanic/Latino

5.3%159

Two or More

2.5%74

Asian

1.4%41

Other

1.1%32

Educational Attainment (Age 25+)i

GED/Alternative

1.4%29

High School Diploma

16.5%347

Some College (<1 yr)

9%190

Some College (1+ yr)

14.5%306

Associate's Degree

7.5%157

Bachelor's Degree

30.6%644

Master's Degree

12.5%263

Professional Degree

5.2%110

Doctorate

1.4%30

HS or Higher

98.7%

BA or Higher

49.8%

Graduate+

19.2%

Housingi

$444,700median home value

$900median rent

77.2%homeownership

2,173total units

45.5%vacancy

Tenure

Owner 77.2%

Renter 22.8%

Home Values

Under $50K

3.1%28

$50K–$100K

2.3%21

$100K–$150K

0.4%4

$150K–$200K

3.3%30

$200K–$300K

14.4%132

$300K–$500K

37.9%346

$500K–$1M

30.5%279

$1M+

8.1%74

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

$2,000+

Year Built

2020 or later

1.1%24

2010–2019

10.8%235

2000–2009

12.3%267

1990–1999

15.6%338

1980–1989

12.6%274

1970–1979

6.7%146

1960–1969

7%153

1950–1959

10.4%226

1940–1949

8.1%177

1939 or earlier

15.3%333

Heating Fuel

Utility Gas

85.6%1,014

No Fuel

6.3%75

Electricity

6%71

Bottled/LP Gas

1.6%19

Wood

0.4%5

Household Economyi

$84,113median household income

$50,671per capita income

8.5%poverty rate

2.4%unemployment

1,327labor force

Household Income Distribution

Under $10K

2.1%25

$10K–$15K

2.3%27

$15K–$20K

4.6%55

$20K–$25K

2.4%29

$25K–$30K

7.4%88

$30K–$35K

2.6%31

$35K–$40K

1.8%21

$40K–$45K

2.8%33

$45K–$50K

3%35

$50K–$60K

7%83

$60K–$75K

9.7%115

$75K–$100K

7.7%91

$100K–$125K

7.6%90

$125K–$150K

12.3%146

$150K–$200K

12.6%149

$200K+

14%166

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers4 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

561.9%

By Region

Top Countries

Mexico

United Kingdom

Canada

Guatemala

Germany

China

Commute & Transportationi

Workersi

1,261

Avg. Commutei

26.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,295

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

135(6% of civilian adults)

Health Insurancei

95.1%Insured

4.9%Uninsured