Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Berlin, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

40,270

Median Agei

45.2

Race & Ethnicityi

White

82.9%33,392

Asian

6.3%2,528

Hispanic/Latino

5.7%2,280

Two or More

2.9%1,173

Black

2%800

Other

0.1%58

American Indian/Alaska Native

0.1%39

Educational Attainment (Age 25+)i

GED/Alternative

1.5%451

High School Diploma

22%6,505

Some College (<1 yr)

5.7%1,673

Some College (1+ yr)

10.6%3,132

Associate's Degree

10.2%3,013

Bachelor's Degree

31.7%9,377

Master's Degree

11.7%3,452

Professional Degree

2.4%709

Doctorate

1.5%453

HS or Higher

97.3%

BA or Higher

47.3%

Graduate+

15.6%

Housingi

Median Home Valuei

$365,700

Median Renti

$1,426

Tenure

Owner-Occupied

76.5%13,047

Renter-Occupied

23.5%4,017

Total Units

17,577

Homeownership

76.5%

Vacancy Rate

2.9%

Home Values

Under $50K

1.8%239

$50K–$100K

1%127

$100K–$150K

2.4%319

$150K–$200K

2.1%279

$200K–$300K

20.7%2,700

$300K–$500K

55.4%7,228

$500K–$1M

15.1%1,975

$1M+

1.4%180

Rent Distribution

Under $500

$500–$750

$750–$1,000

341

$1,000–$1,250

676

$1,250–$1,500

1,193

$1,500–$2,000

987

$2,000+

654

Year Built

2020 or later

0.5%91

2010–2019

5.6%985

2000–2009

9.6%1,685

1990–1999

17.2%3,019

1980–1989

14.6%2,565

1970–1979

16.6%2,909

1960–1969

15.9%2,795

1950–1959

12.6%2,209

1940–1949

3.5%615

1939 or earlier

4%704

Heating Fuel

Utility Gas

81.2%13,852

Electricity

14.7%2,507

Bottled/LP Gas

1.8%309

Fuel Oil

1.2%204

Wood

0.4%60

Other

0.4%60

No Fuel

0.3%53

Solar

0.1%19

Economyi

Median Household Incomei

$101,091

Mean Household Incomei

$131,262

Per Capita Incomei

$56,460

Poverty Ratei

4.1%

Unemploymenti

2.2%

Labor Forcei

20,962

Household Income Distribution

Under $10K

2%341

$10K–$15K

1.6%274

$15K–$20K

2.2%375

$20K–$25K

1.1%194

$25K–$30K

2.7%467

$30K–$35K

3.1%524

$35K–$40K

1.7%290

$40K–$45K

1.9%316

$45K–$50K

2.7%463

$50K–$60K

5.5%941

$60K–$75K

7.5%1,281

$75K–$100K

17.4%2,963

$100K–$125K

12.2%2,080

$125K–$150K

9.8%1,669

$150K–$200K

12.2%2,078

$200K+

16.5%2,808

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

146

Residentsi

132

Avg. Tenant Renti

$443/mo

Avg. Waitlisti

32 months

Programs in this community

Housing Choice Vouchers99 homes65% occupied$458/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

202/PRAC47 homes96% occupied$411/mo rent

Household Incomei

Based on area median of $101,091/yr

Extremely low incomeUnder $30K/yr

80%

Very low income$30K–$51K/yr

19.3%

Low income$51K–$81K/yr

0.7%

Who Receives This Housing

75.2% of subsidized households are headed by a single mother

28% of subsidized households are minority

41.3% of subsidized households include someone with a disability

76.9% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2,7286.8%

By Region

Top Countries

India

870

Mexico

206

Germany

119

China

114

Korea

106

Philippines

Canada

United Kingdom

Commute & Transportationi

Workersi

20,225

Avg. Commutei

21.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

20,479

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,873(5.9% of civilian adults)

Health Insurancei

96.5%Insured

3.5%Uninsured